Industrial & Manufacturing Marketing FAQs
Manufacturing Strategy & Fractional CMO FAQs
We can guarantee our best efforts to deliver results. Our track record over the past three decades speaks for itself. We couldn’t have stayed in business all these years if we didn’t deliver on our commitments.
However, we can’t guarantee any specific outcome. We have no control over market conditions, demand for your products and services, pricing, or other factors that directly affect your sales and revenue. We strongly believe in treating every client fairly and providing excellent customer service.
A few basic rules we follow to protect both our interests.
- We require an initial payment of 50% of the published prices and the balance due prior to the final delivery of the report(s) in Phase 1
- Monthly retainers, Phase 2 are due in full at the beginning of each month
- No refunds will be issued after we have started on a project
- Yes, we will sign a Non-Disclosure Agreement (NDA) if you need us to. No, we do not work on active projects from other clients who may be your competition while we are working on your project or retainer.
- Our normal working hours are Monday through Friday, 9:00 am – 4:30 pm Central Time. Our office address is 6140 Highway 6 South, Suite 175, Missouri City, TX 77459. Our phone number is 281.969.7514.
- Read our full Terms of Service.
Industrial Content Marketing FAQs
- We don’t jump into content creation right off the bat
- We’ll take the time to develop a content marketing strategy
- The strategy will be documented and refined over time, based on tracking reports and benchmarks
- It requires the active participation of every stakeholder and a complete buy-in from you for it to be successful
- It is a process that takes time to produce sustainable results
- Content drives the inbound marketing engine. Either you need to have the resources to create the content yourself or let us create the content for you.
- Together, we will review site analytics and measurement reports regularly.
- While industrial content marketing takes time to gel and produce repeatable results, that doesn’t mean you have to wait 6 to 9 months to see any improvements. You will see incremental results within 60 days after full implementation. Typically, you’ll see more traffic, lower bounce rates, and content downloads.
- Install a Content Management System (CMS. We prefer WordPress)
- You may require a subscription to Marketing Automation or an email marketing service
- Integrate your Customer Relationship Management (CRM) system (We’ll help you if needed, and there is an additional fee for this.)
- It is not a short journey or a “Band-Aid” fix for lead generation problems or slow sales.
- You shouldn’t expect quick or instant results.
- There are no tricks to gaming the system (Search engines).
- It does not run on autopilot (Marketing Automation also requires a qualified person to manage it).
- It is not a one-off marketing campaign.
- It is not a hands-off strategy.
Industrial Website Design FAQs
DIY Websites or templates are a quick and inexpensive way to cobble together a Website. However, there are some drawbacks and issues that you may run into with one of these sites.
Coding is not the same as marketing
- Engineers and industrial buyers expect more than an informational website from their vendors. It is hard to achieve that with a cookie-cutter template
- Responsive web design requires technical know-how and skills
- Optimizing the site (SEO) requires keeping up with Google’s constantly changing algorithms and knowledge of Google-approved white hat techniques
- Writing webpage content that will persuade an industrial audience to take action involves understanding buyer behavior and their decision-making process in long sales cycles
- It takes time to plan and ask the right questions to develop an industrial website that fits your sales process and turns into a productive sales tool
You do. Once you pay for a web design project, you own it and retain the copyrights. The site and its contents are copyrighted in your company’s name. We may publish a screenshot of your site in our online portfolio, but we will never claim ownership of the site.
Note: You do not own the rights to stock images from our library unless you expressly authorize us to buy them on your behalf for your exclusive use.
- Uncover the “tacit know-how” inside the minds of your in-house Subject Matter Experts (SMEs)
- Turn those key points into compelling and cohesive content
- Write technically accurate copy, present it logically, and persuade your visitors to take action
- We know how to bring your experience and expertise to the forefront so you can win the trust of your audience and start meaningful conversations
- Industrial content creation is much more than clever wordsmithing
- Yes, AI tools can generate text. But they cannot:
- Interview your engineers
- Extract differentiators
- Align messaging with your strategic positioning
- Ensure content supports complex sales conversations
- That’s the difference between generic content and manufacturing content authority.
See our Manufacturing Website Design page for details on deliverables and starting prices.
Yes, you can continue to use your web server or current hosting company. Please check with us for the technical requirements for a WordPress site
- We require a 50% deposit upon acceptance of our web design proposal. The balance, including applicable sales taxes, is due before taking your website live.
- You can pay by ACH, wire transfer, or using a major credit card via PayPal (a surcharge may apply).
- We cannot start your project until we receive the initial payment. No refunds will be issued once a project has started.