Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Industrial Website Redesign for Marketing to Engineers

Achinta Mitra July 15, 2018 No Comments

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the…

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Achinta Mitra June 19, 2018 No Comments

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…

Industrial Content Marketing for Engineers to Make a Buy Decision

Achinta Mitra May 22, 2018 1 Comment

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced…

Industrial Marketing – Budgets, Challenges and Performance

Achinta Mitra April 20, 2018 No Comments

Curious about how your peers and the competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research…

Use industrial content marketing to enable sales

Achinta Mitra March 22, 2018 1 Comment

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…

Why Industrial Content Must Be More Customer-Centric

Achinta Mitra February 20, 2018 1 Comment

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information…

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Achinta Mitra January 17, 2018 3 Comments

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North…

Happy Holidays

Achinta Mitra December 18, 2017 No Comments

As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Some of you have become new clients. I truly appreciate…

How do Engineers Use Content in Their Buying Decision?

Achinta Mitra November 27, 2017 1 Comment

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However,…

Stop Your Industrial Website Redesign from Derailment

Achinta Mitra October 12, 2017 No Comments

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on…

Author: Achinta Mitra