Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

Achinta Mitra February 24, 2012 3 Comments

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.…

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Achinta Mitra February 12, 2012 No Comments

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to…

Align Industrial Websites with Sales Process

Achinta Mitra February 3, 2012 2 Comments

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your…

Industrial Marketing Content that Helps Buyers

Achinta Mitra January 25, 2012 No Comments

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may…

Website Evaluation Comes Before Site Redesign

Achinta Mitra January 18, 2012 1 Comment

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or…

Internal Links – the Secret Sauce for DiY SEO

Achinta Mitra January 10, 2012 6 Comments

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To…

Create a Content Series for Industrial Marketing

Achinta Mitra January 3, 2012 1 Comment

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial…

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Achinta Mitra December 15, 2011 8 Comments

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.…

When the Going Gets Tough, B2B Marketers…

Achinta Mitra December 7, 2011 No Comments

…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven…

Author: Achinta Mitra

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Align Industrial Websites with Sales Process

Industrial Marketing Content that Helps Buyers

Website Evaluation Comes Before Site Redesign

Internal Links – the Secret Sauce for DiY SEO

Create a Content Series for Industrial Marketing

Top 10 Industrial Marketing Posts of 2011

2012 Content Marketing Trends for Manufacturers and Industrial Companies

When the Going Gets Tough, B2B Marketers…