Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Where Industrial Websites are Falling Short

Achinta Mitra July 18, 2011 2 Comments

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half…

Problem-centric Industrial Marketing

Achinta Mitra July 12, 2011 2 Comments

Please indulge me if my headline made you go “Huh?” Read on… Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing…

How an Industrial Distributor Uses Content Marketing Effectively

Achinta Mitra July 7, 2011 3 Comments

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing…

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Achinta Mitra July 1, 2011 No Comments

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec.…

Subscribers to Free Content are NOT Leads

Achinta Mitra June 22, 2011 No Comments

I’ve heard some of my manufacturing clients call their subscribers to free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate…

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Achinta Mitra June 17, 2011 No Comments

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective…

Build Industrial Websites as Dynamic Blog Sites

Achinta Mitra June 11, 2011 4 Comments

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead…

Industrial Blogs for Lead Generation Using Inbound Marketing

Achinta Mitra June 4, 2011 7 Comments

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with…

Innovative Uses of QR Codes by the AEC Industry

Achinta Mitra June 1, 2011 1 Comment

Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all…

How Manufacturers can Resurrect Product Content from the Dead Zone

Achinta Mitra May 26, 2011 2 Comments

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well…

Author: Achinta Mitra