Latest Articles on Industrial and Manufacturing Marketing
Industrial Lead Generation for Sales – It’s Complicated!
March 19, 2019
By: Achinta Mitra
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! …
Measuring ROI of Industrial Content Marketing is Difficult
February 18, 2019
By: Achinta Mitra
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. (Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, …
Industrial Buyers – Their Preferences and How to Market to Them
January 11, 2019
By: Achinta Mitra
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. You …
HubSpot – Marketing Automation
November 30, 2018
By: Achinta Mitra
HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the …
SiteGround – Web Hosting
November 29, 2018
By: Achinta Mitra
Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting service? SiteGround is an excellent hybrid solution that gives you …
WordPress Training – WP101
November 27, 2018
By: Achinta Mitra
Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. You can always find free, homemade videos on YouTube, but they lack the …
Unique Challenges of Manufacturing Content Marketing in 2019
November 19, 2018
By: Achinta Mitra
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have …
Industrial Blogging – An Underutilized Content Marketing Tactic
October 25, 2018
By: Achinta Mitra
Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” …
Making Email the Foundation of Industrial Content Marketing
September 13, 2018
By: Achinta Mitra
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial …
Industrial Content Marketing that Engages Engineers
August 14, 2018
By: Achinta Mitra
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn …
Industrial Website Redesign for Marketing to Engineers
July 15, 2018
By: Achinta Mitra
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t …
Industrial Email Marketing for Engaging Engineers and Technical Professionals
June 19, 2018
By: Achinta Mitra
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to …