Latest Articles on Industrial and Manufacturing Marketing
Industrial Marketing Plan: A 3-Phase Approach
October 12, 2015
By: Achinta Mitra
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for the next year. As an industrial marketing consultant, I’m often asked by clients the best …
Content Marketing for Industrial Companies – Is There Content Overload?
September 22, 2015
By: Achinta Mitra
There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? Take a look …
BANT May Not Work in Qualifying Leads for Industrial Sales
September 1, 2015
By: Achinta Mitra
Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. It made a lot of sense from salesperson’s point of view …
Digital Marketing for Manufacturers: Making a Business Case
August 11, 2015
By: Achinta Mitra
Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more …
Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies
July 24, 2015
By: Achinta Mitra
I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers. We plan on covering a lot …
SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy
July 16, 2015
By: Achinta Mitra
I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for …
Lead Generation for Industrial Companies is a Process not a Campaign
June 18, 2015
By: Achinta Mitra
I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and …
Most Industrial Websites Miss the Mark
June 4, 2015
By: Achinta Mitra
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do …
Email Marketing for Manufacturers and Industrial Companies
May 15, 2015
By: Achinta Mitra
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I …
Industrial Content Marketing – Selling the Problem not Just Solutions
May 1, 2015
By: Achinta Mitra
Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the …
Content Marketing for Manufacturers: Overcoming Writer’s Block
April 15, 2015
By: Achinta Mitra
82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This …
Why do so Many Industrial Website Redesigns Fail?
March 23, 2015
By: Achinta Mitra
This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns …