Latest Articles on Industrial and Manufacturing Marketing
How Industrial Content Marketing Builds Stronger Relationships Based on Trust
October 1, 2014
By: Achinta Mitra
Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and …
How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
September 15, 2014
By: Achinta Mitra
I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or …
3 Online Content Tips for Industrial Distributors to Differentiate Themselves
August 18, 2014
By: Achinta Mitra
Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s …
Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
August 11, 2014
By: Achinta Mitra
If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you …
To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
July 22, 2014
By: Achinta Mitra
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” …
Content Marketing for Industrial Distributors
July 7, 2014
By: Achinta Mitra
Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing …
Better Industrial Marketing Doesn’t Mean More Technology
June 20, 2014
By: Achinta Mitra
Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be …
Industrial Web Design – Visit to Call is Not Automatic
June 10, 2014
By: Achinta Mitra
Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They …
Industrial Marketing for Engaging with Engineers
June 2, 2014
By: Achinta Mitra
It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. I’m a …
Industrial Content Marketing — Different Strokes for Different Folks
May 21, 2014
By: Achinta Mitra
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are …
Jumpstart Industrial Content Marketing with Application Notes
May 12, 2014
By: Achinta Mitra
Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are closely related to Case Studies but they are not the …
Industrial Lead Generation Can’t Happen Without Conversations
April 28, 2014
By: Achinta Mitra
What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors to call Only if it were that easy to get …