Latest Articles on Industrial and Manufacturing Marketing
When the Going Gets Tough, B2B Marketers…
December 7, 2011
By: Achinta Mitra
…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven strategies for lead generation. B2B companies are spending more of …
Creating Digital Content for Industrial Marketing
December 1, 2011
By: Achinta Mitra
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the …
10 New Google Algorithm Changes Announced
November 16, 2011
By: Achinta Mitra
Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught …
Content Marketing Delivers Lead Insight to Sales
November 10, 2011
By: Achinta Mitra
It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not changed much over the years, how industrial buyers prefer to …
Use Content Marketing to Manage Industrial Sales Funnels
October 25, 2011
By: Achinta Mitra
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities Achieving those two …
What You Ought to Know About Inbound Marketing
October 14, 2011
By: Achinta Mitra
Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube width=”480″ height=”360″]http://www.youtube.com/watch?v=4-lGe5MnBlY[/youtube] In the past I’ve written about manufacturers such …
Making Your Industrial Website Be All It Can Be
October 10, 2011
By: Achinta Mitra
Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. N. …
Inbound Marketing Must Set the Table for Industrial Sales
October 1, 2011
By: Achinta Mitra
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” …
Using E-mail Marketing for Lead Generation
September 26, 2011
By: Achinta Mitra
Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter. It has been my experience within the …