Latest Articles on Industrial and Manufacturing Marketing
How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing
June 17, 2024
By: Achinta Mitra
Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. Why look for an alternative? While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings …
AI-Powered Content Creation for Manufacturers: How to Target Every Stage of the Buyer’s Journey
June 4, 2024
By: Achinta Mitra
Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute). AI-powered content …
Industrial Website Design: Beyond the Blueprint—Crafting Digital Experiences That Convert
May 17, 2024
By: Achinta Mitra
An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. A first impression can make or break a potential customer’s decision to engage with your brand. (For more on the complexities of …
Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?
May 7, 2024
By: Achinta Mitra
Huh? What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Is this clickbait? Have I lost my mind? Wait, don’t post your angry comments yet. Read on… …
B2B Thought Leadership Marketing—How Small Manufacturers Can Drive Big Results
May 1, 2024
By: Achinta Mitra
B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Don’t be so quick to dismiss this …
Manufacturing Lead Generation: 5 Strategies to Accelerate Your Sales Pipeline
April 23, 2024
By: Achinta Mitra
Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Some of these …
Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise
April 14, 2024
By: Achinta Mitra
Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. (Source) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates …
Industrial Marketing Strategy Must Be Documented for the Best Results
April 5, 2024
By: Achinta Mitra
A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? (Source) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in …
Top 5 Challenges of B2B Industrial Marketing and How to Overcome Them
April 1, 2024
By: Achinta Mitra
The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. …
Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics
March 21, 2024
By: Achinta Mitra
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a …
Stop the Shotgun Marketing Approach! Let a B2B Industrial Marketing Agency Build Your Strategic Roadmap to Success
March 15, 2024
By: Achinta Mitra
How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a …
Industrial Website Redesign: Why It’s Not a DIY Project
March 11, 2024
By: Achinta Mitra
In my experience with industrial website redesigns, I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. While a fresh design matters, it’s only one piece of the puzzle. A truly …