Latest Articles on Industrial and Manufacturing Marketing
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Manufacturing Content Marketing Survey Results [2023]
August 14, 2023
By: Achinta Mitra
I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report …
How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers
August 1, 2023
By: Achinta Mitra
When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important …
Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions
July 20, 2023
By: Achinta Mitra
As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones and suggest practical solutions to overcome them. Manufacturers and industrial …
The Power of Digital Marketing for Manufacturers: Strategies and Tactics
June 1, 2023
By: Achinta Mitra
I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking …
Successful Industrial Website Redesigns: The Essential Elements and the Benefits of Regular Updates
April 25, 2023
By: Achinta Mitra
Industrial website redesigns require careful planning and attention to many details. You are likely to be disappointed with the results if you or your developer don’t put in the time upfront before doing any designing and developing. See Why do …
6 Innovative Manufacturing Marketing Strategies
March 23, 2023
By: Achinta Mitra
Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus …
5 Manufacturing Content Marketing Hurdles and How to Overcome Them
February 27, 2023
By: Achinta Mitra
Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content …
What You Need to Know About Marketing to Engineers in 2023
January 16, 2023
By: Achinta Mitra
Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW …
3 Content Marketing for Manufacturers Myths Busted
November 18, 2022
By: Achinta Mitra
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for …
What Content do Engineers Want When Visiting Websites?
October 18, 2022
By: Achinta Mitra
What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most important digital asset you own. I don’t need to repeat …
Lead Generation for Manufacturers: Understanding the Alphabet Soup
September 26, 2022
By: Achinta Mitra
[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time and effort. A lead is a lead, right? Depends – …
Using Manufacturing Blogs for Lead Generation
August 24, 2022
By: Achinta Mitra
Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing technical posts that engineers and industrial professionals find relevant and …