Latest Articles on Industrial and Manufacturing Marketing
Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing
December 4, 2019
By: Achinta Mitra
Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and …
The State of Manufacturing Content Marketing 2020
November 14, 2019
By: Achinta Mitra
Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, …
5 Critical Components of a Successful Website Design for Manufacturers
November 5, 2019
By: Achinta Mitra
Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new …
Marketing to Millennial Engineers
October 22, 2019
By: Achinta Mitra
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, …
How Industrial Distributors Can Use Content Marketing
October 7, 2019
By: Achinta Mitra
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, …
Industrial Marketing Budgeting and Planning
September 26, 2019
By: Achinta Mitra
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together …
Industrial Website Redesign and Content Marketing Strategy are Connected
September 20, 2019
By: Achinta Mitra
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. According to a survey done by IEEE GlobalSpec, 60% of …
Industrial Marketing for Manufacturers: New Research Findings
August 20, 2019
By: Achinta Mitra
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either. Marketing to engineers and technical …
Have Concerns About Inbound Marketing for Manufacturers?
July 18, 2019
By: Achinta Mitra
Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in …
Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing
June 17, 2019
By: Achinta Mitra
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove …
Manufacturing Content Marketing Can Be Confusing and Difficult
May 22, 2019
By: Achinta Mitra
I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. 64% …
The Importance of Industrial Email Marketing for Targeting Engineers
April 22, 2019
By: Achinta Mitra
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to …