Latest Articles on Industrial and Manufacturing Marketing
Don’t Underestimate Industrial Marketing’s Contribution to Sales
June 22, 2012
By: Achinta Mitra
The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it …
Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
June 14, 2012
By: Achinta Mitra
Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want …
Is Your Industrial Content Marketing Reaching a Dead End?
June 5, 2012
By: Achinta Mitra
In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a …
E-commerce: An Important Channel for Industrial Sales
May 22, 2012
By: Achinta Mitra
I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. According …
You’ve Got Traffic. Now What?
May 1, 2012
By: Achinta Mitra
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other …
Content Marketing for Engineers
April 23, 2012
By: Achinta Mitra
I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” …
Industrial Marketing Company Celebrates 25 Years in Business
April 14, 2012
By: Achinta Mitra
April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane… I …
Do You Believe in Industrial Websites?
March 23, 2012
By: Achinta Mitra
Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that …