Latest Articles on Industrial and Manufacturing Marketing
Dawning of the Age of Content Marketing in the Industrial Sector
November 17, 2010
By: Achinta Mitra
Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of …
Why More Engineers Ought to be in Sales and Marketing
November 14, 2010
By: Achinta Mitra
Think aligning sales and marketing is difficult? Think again. In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The disconnect is strong and distinct. As clichéd as this may …
10 Helpful B2B Lead Scoring Resources
November 9, 2010
By: Achinta Mitra
I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me. His question …
3 Business Blogs with Proven ROI from Industrial Companies
November 1, 2010
By: Achinta Mitra
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial …
Marketing Automation vs. Inbound Marketing
October 21, 2010
By: Achinta Mitra
If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound …
Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
October 17, 2010
By: Achinta Mitra
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using …
If You Want Better Leads, Set Your Content Free
October 13, 2010
By: Achinta Mitra
I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does that have to do with lead generation and content marketing? …
Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
October 7, 2010
By: Achinta Mitra
Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes …