Latest Articles on Industrial and Manufacturing Marketing
Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
March 1, 2011
By: Achinta Mitra
Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “B2B Lead Generation without Lead Nurturing is Doomed to Fail.” Most of the lead nurturing …
How Videos Tell Compelling Stories About Consulting Engineering
February 25, 2011
By: Achinta Mitra
In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That is slightly higher usage than other B2B marketers in general …
Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers
February 21, 2011
By: Achinta Mitra
It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent …
Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies
February 17, 2011
By: Achinta Mitra
My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.” This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. It …
B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies
February 12, 2011
By: Achinta Mitra
For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract …
Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies
February 7, 2011
By: Achinta Mitra
As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. These EPC …
How Landing Pages Can Make or Break Lead Generation Campaigns
January 30, 2011
By: Achinta Mitra
Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified …
Engaging Content that Solves and Sells
January 21, 2011
By: Achinta Mitra
Good content marketers know that engaging marketing content moves the needle. It persuades readers to take an action and guides them along in their sales cycle in a logical manner. It is a balancing act to create content that solves …
Content Marketing: Think Like a Publisher, Act Like an Investor
January 14, 2011
By: Achinta Mitra
Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must …
More Manufacturers Are Using Videos For Content Marketing
January 10, 2011
By: Achinta Mitra
According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences …
Why Your Sales Funnel May Run Dry Without a Business Blog
January 3, 2011
By: Achinta Mitra
Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity …