B2B Marketing Collateral Archives | Tiecas: B2B Industrial Marketing Agency, Houston

Traditional Marketing is Alive and Well for Industrial Companies

Achinta Mitra February 11, 2013 6 Comments

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing.…

Why Industrial News Releases Make Good Blog Posts

Achinta Mitra November 9, 2012 No Comments

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products.…

How Manufacturers can Resurrect Product Content from the Dead Zone

Achinta Mitra May 26, 2011 2 Comments

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well…

If You Want Better Leads, Set Your Content Free

Achinta Mitra October 13, 2010 3 Comments

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does…

Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

Achinta Mitra July 20, 2010 2 Comments

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that…

Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Achinta Mitra July 14, 2010 5 Comments

Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.…

Creating Relevant B2B Marketing Content: Walk the Talk

Achinta Mitra June 19, 2010 No Comments

There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. That is pretty much the mantra…

Deconstructing the Four Stages of the Industrial Buy Cycle

Achinta Mitra May 26, 2010 No Comments

B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Typically, that means understanding the prospect’s pain and then offering…

Top 10 Clichés to Avoid in B2B Marketing Content

Achinta Mitra May 18, 2010 No Comments

You can find plenty of clichés used (overused?) in B2B marketing content. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? I…

Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010 No Comments

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find…

Category: B2B Marketing Collateral