Content Marketing Archives | Tiecas: B2B Industrial Marketing Agency, Houston

industrial marketing – new leads vs existing customers

Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?

Achinta Mitra May 7, 2024 No Comments

Huh? What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Is this clickbait? Have I lost my…

How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge

Achinta Mitra January 17, 2024 No Comments

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from…

Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Achinta Mitra October 16, 2023 1 Comment

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and…

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most…

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Achinta Mitra May 25, 2022 1 Comment

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why…

3 FAQs About Manufacturing Content Marketing

Achinta Mitra June 15, 2021 No Comments

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me…

Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021 10 Comments

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just…

Manufacturing Content Marketing Insights for 2021

Manufacturing Content Marketing—What’s Ahead in 2021

Achinta Mitra November 20, 2020 No Comments

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.

Manufacturing Marketing in the Age of Industry 4.0

Achinta Mitra November 11, 2020 8 Comments

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.”…

Manufacturing Content Marketing Distribution and Measurement

Achinta Mitra October 12, 2020 2 Comments

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.

Category: Content Marketing