Industrial Blogs Archives | Tiecas: B2B Industrial Marketing Agency, Houston

Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Achinta Mitra February 5, 2024 No Comments

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities.…

A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Achinta Mitra January 27, 2024 No Comments

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with…

How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge

Achinta Mitra January 17, 2024 No Comments

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from…

Industrial Blogging Requires Commitment and Perseverance

Achinta Mitra October 20, 2021 No Comments

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources…

Unique Challenges in Manufacturing Content Marketing

Achinta Mitra August 4, 2020 No Comments

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts.…

Writing Technical Blog Posts for Engineers and Industrial Professionals

Achinta Mitra July 15, 2020 2 Comments

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for…

Industrial Blogs are Essential in Lead Generation

Achinta Mitra April 14, 2020 3 Comments

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They…

Industrial Blogging – An Underutilized Content Marketing Tactic

Achinta Mitra October 25, 2018 2 Comments

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while…

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Achinta Mitra July 22, 2014 5 Comments

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence.…

Winning the Engineer’s Mindshare with Industrial Blogging

Achinta Mitra April 7, 2014 3 Comments

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something…

Category: Industrial Blogs