Industrial Marketing Strategies Archives | Page 9 of 12 | Tiecas: B2B Industrial Marketing Agency, Houston

Industrial and B2B Customer Engagement Simplified

Achinta Mitra August 3, 2010 2 Comments

More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. However, accurately defining and measuring customer engagement in complex business…

The Disconnect Between B2B Content Marketing and Customer Engagement

Achinta Mitra July 29, 2010 No Comments

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you…

5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers

Achinta Mitra July 23, 2010 No Comments

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and…

Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

Achinta Mitra July 20, 2010 2 Comments

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that…

Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Achinta Mitra July 14, 2010 5 Comments

Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.…

Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems

Achinta Mitra July 9, 2010 2 Comments

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those…

Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell

Achinta Mitra July 6, 2010 2 Comments

Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation. What I do want to talk about here…

What Not To Do For Better B2B Customer Relationships

Achinta Mitra July 1, 2010 2 Comments

Building a trusting relationship in complex industrial sales is hard enough without things being messed up even more because your sales reps fail to do the basics. It helps a…

How Relevant Marketing Content Helps B2B Branding

Achinta Mitra June 29, 2010 No Comments

Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of…

Creating Relevant B2B Marketing Content: Walk the Talk

Achinta Mitra June 19, 2010 No Comments

There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. That is pretty much the mantra…

Category: Industrial Marketing Strategies