Industrial Websites Archives | Page 2 of 6 | Tiecas: B2B Industrial Marketing Agency, Houston

Industrial Website Redesign for Marketing to Engineers

Achinta Mitra July 15, 2018 No Comments

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the…

Stop Your Industrial Website Redesign from Derailment

Achinta Mitra October 12, 2017 No Comments

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on…

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Achinta Mitra August 19, 2016 1 Comment

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the…

Industrial Marketing Plan: A 3-Phase Approach

Achinta Mitra October 12, 2015 7 Comments

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for the next year. As an…

Most Industrial Websites Miss the Mark

Achinta Mitra June 4, 2015 2 Comments

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to…

Why do so Many Industrial Website Redesigns Fail?

Achinta Mitra March 23, 2015 4 Comments

This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to…

Planning Your Industrial Marketing Strategy for 2015

Achinta Mitra December 3, 2014 3 Comments

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial…

Industrial Website Redesign: Content Before Design

Achinta Mitra November 3, 2014 1 Comment

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there…

Industrial Web Design – Visit to Call is Not Automatic

Achinta Mitra June 10, 2014 2 Comments

Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call…

Industrial Website Redesign Should Fit Your Sales Process

Achinta Mitra February 24, 2014 4 Comments

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and…

Category: Industrial Websites