Category: Integrated Industrial Marketing

When the Going Gets Tough, B2B Marketers…

…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven [...]
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Why More Engineers Ought to be in Sales and Marketing

Think aligning sales and marketing is difficult? Think again. In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The [...]
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