Category: manufacturing marketing strategy

When it comes to industrial lead generation, I often hear, “We just need more prospects to talk to our sales team,” when speaking with marketing managers, business development professionals, and…

You’re probably familiar with the term industrial buyer’s journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, you’re under…

An industrial manufacturing marketing strategy isn’t just a to-do list filled with tactics like “update the website” or “send an email campaign.” If you’re a product manager at a manufacturing…

Sales and marketing alignment for manufacturers is critical to improving lead conversions in complex B2B industrial sales. Yet, many manufacturers struggle with siloed teams, misaligned goals, and ineffective communication. Gartner…

While writing this blog, I Googled my title—What Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?—and saw an AI Overview as part of Google’s Search Generative Experience (SGE). This…

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challenges—long sales cycles, highly technical products, and multiple decision-makers—making traditional marketing tactics less…

A well-defined marketing strategy for manufacturers is critical to achieving success in today’s globally competitive industrial markets. By understanding buyer needs and crafting targeted campaigns, manufacturers can effectively differentiate themselves,…

Manufacturing marketing strategy is often misunderstood as a simple checklist of tactics—SEO, social media, email marketing—without a strategic roadmap to tie these efforts to business goals. This checklist approach fails…