Category: Marketing Automation

Industrial lead generation - MQL vs SQL

Industrial Lead Generation – MQL vs SQL

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart [...]
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HubSpot – Marketing Automation

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It [...]
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