Search Engine Optimization (SEO) Archives | Tiecas: B2B Industrial Marketing Agency, Houston

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022 2 Comments

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time…

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Achinta Mitra November 17, 2015 No Comments

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus…

Industrial Blogging Lessons Learned from Working with Technical SMEs

Achinta Mitra June 25, 2013 7 Comments

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily…

Industrial Content Marketing is Not Just for SEO

Achinta Mitra August 20, 2012 3 Comments

Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the…

You’ve Got Traffic. Now What?

Achinta Mitra May 1, 2012 No Comments

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your…

Internal Links – the Secret Sauce for DiY SEO

Achinta Mitra January 10, 2012 6 Comments

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To…

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Achinta Mitra December 15, 2011 8 Comments

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.…

10 New Google Algorithm Changes Announced

Achinta Mitra November 16, 2011 2 Comments

Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is…

Google’s Latest Algorithm Update Raises the Bar for Content Quality

Achinta Mitra March 23, 2011 No Comments

Last month, Google announced a change to its search algorithm, called the “Panda” update. This is a major change and there is plenty of buzz on the Internet about the…

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Achinta Mitra November 28, 2010 3 Comments

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial…

Category: Search Engine Optimization (SEO)