Category: White Paper Marketing

White Papers Prove Their Worth Once Again

Technical and b-to-b marketers usually include white papers in their marketing mix. Now, there’s even more evidence that they are indeed valuable in influencing the buying decision. Eccolo Media, a [...]
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Making a Statement with White Papers

In a recent forum, someone asked the question, what are white papers? This was my response. White papers are a form of marketing communication that fill a gap that most [...]
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