Tiecas®—A Manufacturing Marketing Agency in Houston, TX with Over 35 Years of Proven Experience
Serving manufacturers and industrial companies nationwide and across the world since 1987.
Tiecas is a Houston-based manufacturing marketing agency focused exclusively on manufacturers, distributors, and engineering companies.
For more than three decades, we have helped industrial companies align marketing with sales and deliver measurable results.
Today, our work centers on three core areas:
- Manufacturing Marketing Strategy
- Fractional CMO Leadership
- Industrial Marketing Services & Execution
We replace busy marketing activity with structured, accountable results. We replace busy marketing activity with structured, planned and results-driven work.
My Story – From Mechanical Engineer to Marketing Engineer
Achinta Mitra, Founder/President
I received a mechanical engineering degree from the Indian Institute of Technology – IIT, Bombay, and an MBA degree from Kent State University, Ohio. That’s why I call myself a Marketing Engineer.
I founded Tiecas in Houston in 1987 when print media dominated industrial marketing. We created catalogs, technical brochures, trade advertising, and sales collateral.
By the mid-1990s, I saw industrial and manufacturing marketing shifting online and pivoted early into website development and digital strategy.
Over time, one truth became clear to me. Marketing fails when strategy, execution, and sales operate in silos.
Today, I work directly with manufacturers to build documented manufacturing marketing strategies aligned with long sales cycles and technical buyers.
I approach marketing like an engineering system—structured, measurable, and accountable.
Why Companies Partner with Tiecas
Manufacturers and industrial companies don’t need another vendor. They need a partner who understands industrial markets and the buying journey of engineers and technical buyers.
What defines how we operate:
- Industrial Focus Only
We serve manufacturers and engineering-driven companies—not general B2B markets. - Strategy Before Tactics
No campaigns without a documented manufacturing marketing strategy. - Fractional CMO Leadership
Executive-level oversight without the cost of a full-time hire. - Execution with Precision
We implement, track, and refine industrial marketing programs. - Long-Term Relationships
- Many clients have partnered with us for years — some for decades.
How Big is Your Team?
It’s a fair question — and one I get asked in almost every meeting.
Tiecas is structured differently from a traditional marketing agency. You work directly with me — Founder & President — for strategy and accountability with an ownership approach.
Supporting me is a trusted, curated network of experienced specialists who supplement our in-house capabilities when required. You’re not paying for layers of management. You’re investing in focused expertise aligned with your goals.