Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Achinta Mitra August 20, 2021 3 Comments

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered…

Landing Pages for Industrial Lead Generation

Achinta Mitra July 20, 2021 2 Comments

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a…

3 FAQs About Manufacturing Content Marketing

Achinta Mitra June 15, 2021 No Comments

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me…

Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021 10 Comments

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just…

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Achinta Mitra April 23, 2021 1 Comment

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed.…

Using CAD and BIM Files in Manufacturing Content Marketing

Achinta Mitra March 29, 2021 No Comments

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective…

How to Make Industrial Email Marketing Work for You

Achinta Mitra March 3, 2021 No Comments

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when…

Content Marketing for Manufacturers is filling the Trade Show Void

Achinta Mitra January 11, 2021 No Comments

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows…

Happy Holidays

Achinta Mitra December 14, 2020 No Comments

I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year.

Manufacturing Content Marketing—What’s Ahead in 2021

Achinta Mitra November 20, 2020 No Comments

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.

Author: Achinta Mitra