Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Achinta Mitra March 22, 2022 No Comments

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that…

Marketing to Engineers—Why Digital is the Dominant Strategy

Achinta Mitra February 16, 2022 1 Comment

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for…

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Achinta Mitra January 14, 2022 1 Comment

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how.…

Happy Holidays and Best Wishes for 2022

Achinta Mitra December 16, 2021 No Comments

I want to say a big THANK YOU to my loyal readers of this blog and valued clients for making 2021 another successful year for my industrial marketing company, Tiecas.…

Technical Content Writing is Challenging for Manufacturing Marketers

Achinta Mitra December 9, 2021 4 Comments

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they…

Happy Thanksgiving

Achinta Mitra November 22, 2021 No Comments

Manufacturing Content Marketing—The Year It Was and Looking Forward

Achinta Mitra November 17, 2021 No Comments

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since…

Industrial Marketing: What Manufacturers Need to Know

Achinta Mitra November 4, 2021 6 Comments

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with…

Industrial Blogging Requires Commitment and Perseverance

Achinta Mitra October 20, 2021 No Comments

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources…

E-Commerce for Manufacturers and Distributors—What You Need to Know

Achinta Mitra September 15, 2021 1 Comment

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However,…

Author: Achinta Mitra