Author: Achinta Mitra
Happy Thanksgiving!
Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022.
3 Content Marketing for Manufacturers Myths Busted
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention…
What Content do Engineers Want When Visiting Websites?
What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most…
Lead Generation for Manufacturers: Understanding the Alphabet Soup
[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time…
Using Manufacturing Blogs for Lead Generation
Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing…
Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals
Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of…
Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers
Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in…
How Industrial Marketing for Manufacturers Helps in Building New Relationships
Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why…
Industrial Marketing is Not Just for ToFU
Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and…
