Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Industrial Website Redesign—When Failure is Not an Option

Achinta Mitra September 18, 2023 No Comments

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting.…

Industrial Marketing Strategy vs. Plan

Achinta Mitra September 5, 2023 No Comments

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference…

Manufacturing Content Marketing Survey Results [2023]

Achinta Mitra August 14, 2023 2 Comments

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey…

How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Achinta Mitra August 1, 2023 No Comments

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that…

Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Achinta Mitra July 20, 2023 1 Comment

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones…

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Achinta Mitra June 1, 2023 1 Comment

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some…

Successful Industrial Website Redesigns: The Essential Elements and the Benefits of Regular Updates

Achinta Mitra April 25, 2023 No Comments

Industrial website redesigns require careful planning and attention to many details. You are likely to be disappointed with the results if you or your developer don’t put in the time…

6 Innovative Manufacturing Marketing Strategies

Achinta Mitra March 23, 2023 No Comments

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical…

5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Achinta Mitra February 27, 2023 No Comments

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not…

What You Need to Know About Marketing to Engineers in 2023

Achinta Mitra January 16, 2023 No Comments

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the…

Author: Achinta Mitra