Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Content Marketing for Industrial Companies – Is There Content Overload?

Achinta Mitra September 22, 2015 2 Comments

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much…

BANT May Not Work in Qualifying Leads for Industrial Sales

Achinta Mitra September 1, 2015 No Comments

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. It…

Digital Marketing for Manufacturers: Making a Business Case

Achinta Mitra August 11, 2015 5 Comments

Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones…

Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

Achinta Mitra July 24, 2015 No Comments

I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a…

SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Achinta Mitra July 16, 2015 4 Comments

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying…

Lead Generation for Industrial Companies is a Process not a Campaign

Achinta Mitra June 18, 2015 10 Comments

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t…

Most Industrial Websites Miss the Mark

Achinta Mitra June 4, 2015 2 Comments

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to…

Email Marketing for Manufacturers and Industrial Companies

Achinta Mitra May 15, 2015 No Comments

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got…

Industrial Content Marketing – Selling the Problem not Just Solutions

Achinta Mitra May 1, 2015 2 Comments

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want…

Content Marketing for Manufacturers: Overcoming Writer’s Block

Achinta Mitra April 15, 2015 No Comments

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said…

Author: Achinta Mitra