Why do so Many Industrial Website Redesigns Fail?
This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to…
Author: Achinta Mitra
Why are Manufacturers Still Struggling with Content Marketing?
Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may…
Marketing to Engineers is a Big Challenge
Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are…
Content Marketing for Manufacturers Must Go Deeper than ToFu
Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and…
Content Marketing for Manufacturers Isn’t Just Publishing More Content
Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content…
Top 12 Industrial Marketing Posts of 2014
It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my…
Planning Your Industrial Marketing Strategy for 2015
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial…
The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers
It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering…
Industrial Website Redesign: Content Before Design
Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there…
Content Marketing for Industrial Companies – Authenticity is Mission Critical
Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on…
