Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Why More Engineers Ought to be in Sales and Marketing

Achinta Mitra November 14, 2010 No Comments

Think aligning sales and marketing is difficult? Think again. In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The…

10 Helpful B2B Lead Scoring Resources

Achinta Mitra November 9, 2010 1 Comment

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the…

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Achinta Mitra November 5, 2010 No Comments

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according…

3 Business Blogs with Proven ROI from Industrial Companies

Achinta Mitra November 1, 2010 9 Comments

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical…

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Achinta Mitra October 26, 2010 2 Comments

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many…

Marketing Automation vs. Inbound Marketing

Achinta Mitra October 21, 2010 6 Comments

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then…

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Achinta Mitra October 17, 2010 2 Comments

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to…

If You Want Better Leads, Set Your Content Free

Achinta Mitra October 13, 2010 3 Comments

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does…

Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Achinta Mitra October 7, 2010 1 Comment

Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process.…

High-Performance Email Marketing for Attracting and Engaging Industrial Buyers

Achinta Mitra October 2, 2010 No Comments

In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness. According to SirrusDecisions research,…

Author: Achinta Mitra