Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Achinta Mitra September 27, 2010 6 Comments

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours…

B2B Lead Generation Using a Business Blog

Achinta Mitra September 20, 2010 17 Comments

In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides…

Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle

Achinta Mitra September 13, 2010 No Comments

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs.…

Content Auditing and Mapping it to the Industrial Buy Cycle

Achinta Mitra September 3, 2010 No Comments

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size…

Is Your Industrial Website Still Just a Business Card?

Achinta Mitra August 24, 2010 No Comments

Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should…

5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers

Achinta Mitra August 20, 2010 No Comments

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human…

The Twofold Benefit of Optimizing Marketing Content

Achinta Mitra August 17, 2010 No Comments

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.…

Optimizing Your WordPress Business Blog

Achinta Mitra August 10, 2010 1 Comment

Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers. However, none of that…

Industrial and B2B Customer Engagement Simplified

Achinta Mitra August 3, 2010 2 Comments

More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. However, accurately defining and measuring customer engagement in complex business…

The Disconnect Between B2B Content Marketing and Customer Engagement

Achinta Mitra July 29, 2010 No Comments

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you…

Author: Achinta Mitra