Latest Articles on Industrial and Manufacturing Marketing
Industrial E-mail Marketing: Use Application Notes to Engage Engineers
July 1, 2011
By: Achinta Mitra
E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec. The chart below shows the different online marketing tactics that …
Subscribers to Free Content are NOT Leads
June 22, 2011
By: Achinta Mitra
I’ve heard some of my manufacturing clients call their subscribers to free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a …
Why Industrial Companies and Manufacturers Struggle with Content Marketing
June 17, 2011
By: Achinta Mitra
Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge …
Build Industrial Websites as Dynamic Blog Sites
June 11, 2011
By: Achinta Mitra
For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective …
Industrial Blogs for Lead Generation Using Inbound Marketing
June 4, 2011
By: Achinta Mitra
If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with ever-shrinking budgets is a given these days. There are three …
How Manufacturers can Resurrect Product Content from the Dead Zone
May 26, 2011
By: Achinta Mitra
In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by …
Is Mobile Marketing Right for Industrial Companies?
May 22, 2011
By: Achinta Mitra
The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Consider these research findings: International Data Corp …
Digital Marketing for Control Engineers, Machine Builders and Designers
May 6, 2011
By: Achinta Mitra
As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. …
Boost Email Relevancy With Dynamic Content
April 26, 2011
By: Achinta Mitra
Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email …