Latest Articles on Industrial and Manufacturing Marketing
Digital Marketing for Control Engineers, Machine Builders and Designers
May 6, 2011
By: Achinta Mitra
As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. …
Boost Email Relevancy With Dynamic Content
April 26, 2011
By: Achinta Mitra
Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email …
How to Coax Content Out of Engineers
April 21, 2011
By: Achinta Mitra
Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing …
Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads
April 15, 2011
By: Achinta Mitra
For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in …
Details Matter in Creating Content for Engineers
April 11, 2011
By: Achinta Mitra
Are you paying too much attention to content marketing strategies and not enough to the details? Strategic planning and analysis does sound a lot more glamorous than writing content filled with nitty-gritty product details. It is easy to justify leaving the …
Content is the Foundation of Good Relationship Marketing
April 3, 2011
By: Achinta Mitra
Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. It makes perfect …
Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0
March 29, 2011
By: Achinta Mitra
Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. That statement may come as a shock to many …
Google’s Latest Algorithm Update Raises the Bar for Content Quality
March 23, 2011
By: Achinta Mitra
Last month, Google announced a change to its search algorithm, called the “Panda” update. This is a major change and there is plenty of buzz on the Internet about the dramatic drop in ranking of some well-known sites. This change …
Don’t Let Lack of Content Stop You from Blogging
March 17, 2011
By: Achinta Mitra
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focused too much on you, your products or your company. I agree. More power to you if you already have a horde …
Industrial Content Reengineering for Improving WIIFM Relevance
March 11, 2011
By: Achinta Mitra
The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different roles. Identifying where a prospect is on the buying cycle …