Industrial & Manufacturing Marketing Articles

Innovative Uses of QR Codes by the AEC Industry

Achinta Mitra June 1, 2011

Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all…

How Manufacturers can Resurrect Product Content from the Dead Zone

Achinta Mitra May 26, 2011

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well…

Is Mobile Marketing Right for Industrial Companies?

Achinta Mitra May 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their…

Thought Leadership: Marketing Engineering Services with Technical Articles

Achinta Mitra May 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For…

Digital Marketing for Control Engineers, Machine Builders and Designers

Achinta Mitra May 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what…

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Achinta Mitra May 2, 2011

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of…

Boost Email Relevancy With Dynamic Content

Achinta Mitra April 26, 2011

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the…

How to Coax Content Out of Engineers

Achinta Mitra April 21, 2011

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a…

Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads

Achinta Mitra April 15, 2011

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts…

Industrial & Manufacturing Marketing Articles

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