Latest Articles on Industrial and Manufacturing Marketing
The 6 essential rules of a website redesign – Ignore them at your peril
January 26, 2010
By: Achinta Mitra
Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in your online presence. The one thing that this recession has …
Are You Creating Irresistible Offers with Your Email Marketing?
November 16, 2009
By: Achinta Mitra
Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through …
Driving Traffic to Your Homepage All the Time May Be a Big Mistake
October 26, 2009
By: Achinta Mitra
You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until …
Content Creation Made Easy
August 24, 2009
By: Achinta Mitra
Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen. …
How To Gain Media-Exposure To Build Your Business
May 27, 2009
By: Achinta Mitra
You know that old saying, there’s no such thing as bad press? Well you don’t have to resort to bad press to get some media exposure. Here are a few great ways to gain media exposure for your business and …
Seva Cafe: Love All, Serve All
May 17, 2009
By: Achinta Mitra
Seva Cafe in Ahmedabad, India is redefining the idea of a fine dining experience. Operated on the principle of a “gift economy,” this restaurant serves food at no charge. Diners enjoy meals that have been paid for by those who …
Using Auto-responders in B2B Demand Generation
February 24, 2009
By: Achinta Mitra
Auto-responders have been around for a long time and in B2C marketing they have been used to engage customers, convert them into repeat buyers, to up-sell and cross-sell and to increase the value of every customer on a continual basis. …