Industrial Marketing Blog

Social Media Marketing: Time Trap or Opportunity Magnet?

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New Study Reveals the Answers. This new report exposes the best tools and benefits of social media marketing.

A surprising 64 percent of marketers are spending five or more hours weekly using social media sites like Twitter, found the just-released Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

"Social media marketing is an engagement with online communities to generate exposure, opportunity and sales," says report author Michael A. Stelzner, founder of WhitePaperSource," and the real shocker is that experienced folks are investing more than 20 hours each week with social media."

Businesses of all sizes are leaping into the social media pool–and many are well-known brands. Computer giant Dell recently reported a million dollars in sales by issuing coupons on Twitter. Even Ford is using social media to interact directly with its customers.

"Social media has helped Ford quickly achieve its goal of being a top social brand and has broken down the more conservative communications processes that were in place," said Scott Monty, head of social media for Ford.

However, for most marketing pros, social media marketing is a fresh new phenomenon–and it's not just for the young professional. Among the 880 marketers surveyed, 72 percent have been at it for only a few months, and the median age was 40 to 49. "This is a story nobody else is telling," explains Stelzner. "Most marketers know the future is social media, but they aren't sure how their competitors are playing the game."

The big questions marketers most want answered about social media are also revealed in the comprehensive report. Knowing where to start and if there is real money to be made were among the top questions pros want answered.

The leading benefits experienced by social media marketers included:

  • #1: Generated exposure for the business (81%)
  • #2: Increased traffic and subscribers (61%)
  • #3: Established new business partnerships (56%)

The report also takes a close look at the social media tools used by marketers. "It's intriguing to see which sites the pros focus on compared to the newbies," Stelzner comments. Twitter is the big winner among all marketers, with 86 percent regularly tweeting.

Packed with 30 color charts and diagrams, the report is sure to be a quick digest for any newcomer or time-starved executive.

So far, more than 15,000 people have read the report, it's been covered by more than 30 blogs and it has been the number one most talked about link on Twitter.

Download a complimentary copy of the report.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.
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