5 Most Popular Industrial Marketing Blog Posts from 2010
We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing…
B2B Lead Generation without Lead Nurturing is Doomed to Fail
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to…
3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial…
Dawning of the Age of Content Marketing in the Industrial Sector
Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know…
Why More Engineers Ought to be in Sales and Marketing
Think aligning sales and marketing is difficult? Think again. In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The…
10 Helpful B2B Lead Scoring Resources
I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the…
Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according…
3 Business Blogs with Proven ROI from Industrial Companies
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical…