Latest Articles on Industrial and Manufacturing Marketing
Do You Believe in Industrial Websites?
March 23, 2012
By: Achinta Mitra
Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that …
Manufacturers Need Lead Management to Close the RFQ Gap
March 16, 2012
By: Achinta Mitra
Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them …
Industrial Blogs and Their Benefits-Challenge Duality
March 3, 2012
By: Achinta Mitra
Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of …
Manufacturers: Don’t Start a Lead Generation Campaign without Sales
February 24, 2012
By: Achinta Mitra
Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing …
Manufacturers Use Evaluation Kits for Effective Lead Nurturing
February 12, 2012
By: Achinta Mitra
Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that …
Align Industrial Websites with Sales Process
February 3, 2012
By: Achinta Mitra
If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye …
Industrial Marketing Content that Helps Buyers
January 25, 2012
By: Achinta Mitra
It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees …
Website Evaluation Comes Before Site Redesign
January 18, 2012
By: Achinta Mitra
Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or 2) Not getting enough qualified leads from the website (Traffic …
Internal Links – the Secret Sauce for DiY SEO
January 10, 2012
By: Achinta Mitra
It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most do-it-yourselfers (DiY), link building for SEO means external or …