Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. However, they are struggling with the challenge of creating engaging content for their industrial blogs.
It is difficult for these companies to shift their mindset to think like “publishers” when their entire library of content is strictly product-focused. Industrial distributors find it even more challenging to come up with their own content when traditionally they have depended on the manufacturers they represent to supply them with all the marketing content.
The problem of creating content and blogging is not limited to industrial companies. General B2B marketers are struggling too. This chart published by MeraketingSherpa illustrates my point.
SEO tactics vary widely in degree of execution difficulty
How does one solve this industrial blogging duality? Here are some suggestions:
I think you get the point. Creating content for industrial blogging doesn’t have to be such a big challenge. I am curious to hear about how you come up with ideas for your own blog. How often do you post new content?
Need help creating your own inbound content marketing hub? You may want to check out my company’s industrial blog set up and content creation service.
Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. It will be a friendly chat to get to know each other better, not a high-pressure sales pitch.