Industrial Marketing Blog

Building Your Brand, Differentiating Your Services, Growing Your Revenue

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Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group, as he shares with you the keys to brand and differentiation, and how to leverage your brand to develop business with strong profit.

According to the e-mail that I received, from the seminar you will learn :

  • What you really need to know to differentiate your firm
  • How to substantiate your differentiated message so it makes a lasting impression on the market
  • Hot-off-the-presses data on the business impact – especially on generating maximum fees – of establishing brand leadership
  • How to leverage your organization’s assets in your marketing and business development efforts
  • How to leverage your strong brand and differentiation to generate more leads and develop more business
  • How to avoid the common brand and differentiation mistakes services firms make

The seminar is on Thursday, August 14, 2008 at 2:00 pm EDT. You can register for it here.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.
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