B2B E-Mail Marketing Archives | Tiecas: B2B Industrial Marketing Agency, Houston

How to Make Industrial Email Marketing Work for You

Achinta Mitra March 3, 2021 No Comments

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when…

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020 No Comments

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Achinta Mitra December 4, 2019 3 Comments

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all…

The Importance of Industrial Email Marketing for Targeting Engineers

Achinta Mitra April 22, 2019 2 Comments

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing…

Making Email the Foundation of Industrial Content Marketing

Achinta Mitra September 13, 2018 1 Comment

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Achinta Mitra June 19, 2018 No Comments

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Achinta Mitra May 22, 2017 1 Comment

Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports…

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Achinta Mitra November 8, 2016 2 Comments

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply…

Email Marketing for Manufacturers and Industrial Companies

Achinta Mitra May 15, 2015 No Comments

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got…

Make Industrial Email Marketing Mobile Responsive

Achinta Mitra October 22, 2013 1 Comment

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing…

Category: B2B E-Mail Marketing