Industrial Lead Generation Archives | Page 5 of 10 | Tiecas: B2B Industrial Marketing Agency, Houston

Manufacturing Infographics for Content Marketing

Achinta Mitra April 2, 2012 1 Comment

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex…

Manufacturers Need Lead Management to Close the RFQ Gap

Achinta Mitra March 16, 2012 6 Comments

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request…

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

Achinta Mitra February 24, 2012 3 Comments

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.…

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Achinta Mitra February 12, 2012 No Comments

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to…

Align Industrial Websites with Sales Process

Achinta Mitra February 3, 2012 2 Comments

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your…

Industrial Marketing Content that Helps Buyers

Achinta Mitra January 25, 2012 No Comments

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may…

When the Going Gets Tough, B2B Marketers…

Achinta Mitra December 7, 2011 No Comments

…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven…

Using E-mail Marketing for Lead Generation

Achinta Mitra September 26, 2011 No Comments

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a…

Subscribers to Free Content are NOT Leads

Achinta Mitra June 22, 2011 No Comments

I’ve heard some of my manufacturing clients call their subscribers to free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate…

Industrial Blogs for Lead Generation Using Inbound Marketing

Achinta Mitra June 4, 2011 7 Comments

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with…

Category: Industrial Lead Generation