Industrial Lead Generation Archives | Page 6 of 10 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Subscribers to Free Content are NOT Leads

Achinta Mitra June 22, 2011 No Comments

I’ve heard some of my manufacturing clients call their subscribers to free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate…

Industrial Blogs for Lead Generation Using Inbound Marketing

Achinta Mitra June 4, 2011 7 Comments

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with…

How Manufacturers can Resurrect Product Content from the Dead Zone

Achinta Mitra May 26, 2011 2 Comments

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well…

Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads

Achinta Mitra April 15, 2011 No Comments

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts…

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Achinta Mitra March 29, 2011 2 Comments

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating…

Don’t Let Lack of Content Stop You from Blogging

Achinta Mitra March 17, 2011 3 Comments

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focused too much on you, your products or your company. I agree.…

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Achinta Mitra March 8, 2011 No Comments

Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to…

Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity

Achinta Mitra March 1, 2011 2 Comments

Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “B2B Lead Generation without Lead…

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Achinta Mitra February 21, 2011 2 Comments

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance…

Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

Achinta Mitra February 17, 2011 No Comments

My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.” This playbook is not about marketing theories, it is based on our accumulated experience and expertise…

Category: Industrial Lead Generation