Industrial Content Marketing with Purpose
In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk…
Category: Industrial Lead Generation
You’ve Got Traffic. Now What?
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your…
Manufacturing Infographics for Content Marketing
Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex…
Manufacturers Need Lead Management to Close the RFQ Gap
Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request…
Manufacturers: Don’t Start a Lead Generation Campaign without Sales
Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.…
Manufacturers Use Evaluation Kits for Effective Lead Nurturing
Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to…
Align Industrial Websites with Sales Process
If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your…
Industrial Marketing Content that Helps Buyers
It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may…
When the Going Gets Tough, B2B Marketers…
…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven…
Using E-mail Marketing for Lead Generation
Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a…