The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed…
The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat…
For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead…
Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a…
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focused too much on you, your products or your company. I agree.…
For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or…
Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the…
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical…
