The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies.
Blog sites as inbound marketing hubs
Industrial companies have realized the importance of inbound marketing and its impact on lead generation. They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.
If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.
To learn more about the benefits of industrial blog sites, read my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”
Lack of content is one of the main reasons many industrial companies hold back from launching a blog or incorporating one into their exiting sites. However, this needn’t be the case. Here are two possible solutions to overcome the content challenge:
Blog sites are very flexible and can be just as effective whether you are an OEM, an industrial distributor, or a consulting engineering firm.
Do you use an industrial blog site or plan to develop one in the near future as part of your industrial marketing strategy?
Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. It will be a friendly chat to get to know each other better, not a high-pressure sales pitch.