Content Marketing Archives | Page 17 of 20 | Tiecas: B2B Industrial Marketing Agency, Houston

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

Achinta Mitra February 7, 2011 9 Comments

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites…

Engaging Content that Solves and Sells

Achinta Mitra January 21, 2011 No Comments

Good content marketers know that engaging marketing content moves the needle. It persuades readers to take an action and guides them along in their sales cycle in a logical manner.…

Content Marketing: Think Like a Publisher, Act Like an Investor

Achinta Mitra January 14, 2011 5 Comments

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their…

Dawning of the Age of Content Marketing in the Industrial Sector

Achinta Mitra November 17, 2010 1 Comment

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know…

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Achinta Mitra November 5, 2010 No Comments

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according…

3 Business Blogs with Proven ROI from Industrial Companies

Achinta Mitra November 1, 2010 9 Comments

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical…

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Achinta Mitra October 26, 2010 2 Comments

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many…

Marketing Automation vs. Inbound Marketing

Achinta Mitra October 21, 2010 6 Comments

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then…

If You Want Better Leads, Set Your Content Free

Achinta Mitra October 13, 2010 3 Comments

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does…

Category: Content Marketing

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

Engaging Content that Solves and Sells

Content Marketing: Think Like a Publisher, Act Like an Investor

More Manufacturers Are Using Videos For Content Marketing

Dawning of the Age of Content Marketing in the Industrial Sector

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

3 Business Blogs with Proven ROI from Industrial Companies

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Marketing Automation vs. Inbound Marketing

If You Want Better Leads, Set Your Content Free