Content Marketing Archives | Page 18 of 20 | Tiecas: B2B Industrial Marketing Agency, Houston

Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle

Achinta Mitra September 13, 2010 No Comments

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs.…

Content Auditing and Mapping it to the Industrial Buy Cycle

Achinta Mitra September 3, 2010 No Comments

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size…

5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers

Achinta Mitra August 20, 2010 No Comments

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human…

The Twofold Benefit of Optimizing Marketing Content

Achinta Mitra August 17, 2010 No Comments

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.…

Industrial and B2B Customer Engagement Simplified

Achinta Mitra August 3, 2010 2 Comments

More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. However, accurately defining and measuring customer engagement in complex business…

The Disconnect Between B2B Content Marketing and Customer Engagement

Achinta Mitra July 29, 2010 No Comments

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you…

5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers

Achinta Mitra July 23, 2010 No Comments

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and…

Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

Achinta Mitra July 20, 2010 2 Comments

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that…

Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Achinta Mitra July 14, 2010 5 Comments

Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.…

Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell

Achinta Mitra July 6, 2010 2 Comments

Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation. What I do want to talk about here…

Category: Content Marketing